Customer-Led Marketing

Making and selling products that customers' actually want may not seem a radical idea, but it was back in the early 1970s. Today, a new marketing revolution is sweeping through the business world: customer-led marketing. Broadly speaking, customer-led marketing is about having 'known' customers (their preferences and buying patterns) at the core of an organisation's decision making. The catalyst for the growth of this new type of marketing has been the development of the internet, and it's in the online marketplace where fortunes could be won and lost. Understanding what the web can do for your business is therefore critical...

We reveal the 8 golden rules for creating successful customer-led campaigns... and explain how BT can help you build and manage a robust online presence.

Also, see how you can get the most out of broadband at a FREE Web Seminar.