Keeping your customers sweet: CRM

Customers now have so many ways of contacting an organization - phone, email, via a website, text, etc - that it's now more important than ever to be able to create value out of those interactions. Customer Relationship Management can help you do just that. CRM technology has matured over the past few years, and it could help you deliver more tailored products to customers, as well as enabling you to offer better standards of service.

Find out how BT's IP-ready phone systems can help you improve your customer service, and how you can save up to 30 per cent on the BT Business Communications Manager 400 voice and data package.

Plus, read our CRM guru's five key tips to creating an effective Customer Relationship Management strategy.

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a) The prize is one of 10 signed copies of Don Peppers' book 'Return on Customer.' b) All entries must be received by 2 March 2007. c) The first 10 entries drawn will receive a copy of the book. d) General Prize Draw Rules apply.